Social
Comprehensive consulting for your online project
Social media strategy
Social media is just that – social. That means people interacting with other people, so to be successful you need to make sure your business acts like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand, even if you’re in the B2B market because, believe it or not, they’re people too.
It is necessary to understand what the objectives of your project are and how to reach potential clients, so the first step is to develop an audit and marketing strategy on social networks.
Capture your audience
You need a social media strategy, don't let anyone tell you otherwise. And we're not talking about posting a cute cat video once a week on Facebook in the hopes that your audience will think you're as adorable as said cat. You need to figure out where your target audience is.
We also need to make sure that your brand message resonates with your target market on social media. What information are they looking for? What problem can you solve? And where do they want to find the solution? The real goal is to get consistent targeted traffic to your site or another CTA, so we want to make sure we’re capturing your target at a time when they’re likely to engage and make it easy for them to do so, wherever they are.