SEO/SEM

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SEO/SEM Marketing

Digital advertising is absolutely essential for any online project. Can you imagine setting up a uniquely decorated tea shop with the most exotic products from all over the world and not promoting it? It would be a serious mistake because no one would come into our shop and we wouldn't be able to get customers. The same goes for an online store, it is necessary to invest in marketing to get visitors and the good news is that there are very profitable tools to achieve this.
Facebook and Google Adwords are the most used and profitable ways to achieve sales.

Web positioning

The real challenge is positioning your website and creating awareness so that your products and services are properly represented to targeted visitors. Creating your website and making sure that people can find your website are two completely different things that require different types of skills. Don't overlook the point of marketing a website that can provide over 75% of the total traffic to your website. Search Engine Optimization, (also known as Search Engine Optimization), is about Visibility. Search Engine Optimization (SEO), is about designing, writing, and creating a website primarily for your targeted visitors, and helping them find what they are looking for through major search engines, directories, and industry-related websites.

For years, Search Engine Optimization (SEO) and email marketing have proven to be the most cost-effective means of Internet marketing available. Today, many companies have yet to include Search Engine Optimization in their marketing strategy. A recent study revealed only 13% of Fortune 100 companies had effective Search Engine Optimization. According to MarketingSherpa's latest Search Marketing Reference Guide, Search Engine Optimization (SEO) is still only a small portion of the total web marketing budget.

Google

Google Ads display ads on the world's most used search engine, Google, on millions of websites and programs associated with its network. This significantly increases the chances of getting clicks and impressions, which is essential if you want to grow your business.
Google Ads display ads on the world's most used search engine, Google, on millions of websites and programs associated with its network. This significantly increases the chances of getting clicks and impressions, which is essential if you want to grow your business.
Benefits of Google Adwords
– Pay only for those who visit you
– Reach your target audience
– Make yourself known, even without being sought – Total control over the budget
– Track your results in real time
Google campaigns will be created based on the products that are created in the e-commerce with a very important differentiation from the majority of competitors, the long-tail. Long-tail ads are very specific search terms (generally with a phrase of several words). For example, “sneakers” would be a generic keyword, while “shoes for running a mountain marathon” would be a long-tail keyword.

These terms usually have few searches, but if we manage to position our website for many long-tail keywords, in the end we will have added a very relevant source of traffic.
For brands, focusing on the long tail offers some interesting advantages:
– Long tail keywords have much less competition than generic keywords, so ranking high on Google is much easier.
– Because these are very specific searches, the chances of conversion are much higher. A user searching for “sneakers” may be looking for general information, or perhaps they are interested in basketball shoes, for example. Whereas if they search for “sneakers for running a mountain marathon,” we know that they are interested in a very specific product.
– The costs of positioning long-tail keywords are much lower, so they are very suitable for small and medium-sized companies that want to make the most of their investment in SEO.

We use Google Display ads to offer products to users when they are browsing their favorite websites through non-intrusive ads.

Facebook/Instagram

According to eMarketer, 96% of social marketing experts consider Facebook/Instagram the most effective social platform for advertising.
It is really cheap advertising compared to other media and we consider it necessary for the online growth of Pregostyling.
Our work will consist of carrying out a consulting study to define the overall objective of the campaign and be aligned with the client.
Pixels must be installed on the website in order to fully track customers on the site and to be able to run retargeting campaigns (showing ads related to products viewed on the site) to visitors.
The audiences to whom the ads, copies, images and videos will be directed must be defined and in some cases landing pages can be created where the user lands or the ad displays very specific information.